Cover letter and CV advice

This section provides guidance on how to successfully apply for your next role. Get your cover letter and CV noticed with these tips on how to compose a winning application.
A CV is your personal marketing document, designed to ‘sell’ your skills and abilities to a potential employer. Research suggests that readers scan CVs within about 20 seconds, so it’s important to show them at a glance why you are the best fit. 
You might be tempted to ignore gaps in your career on your CV in the hope that employers won’t notice them. But for many hiring managers, a CV that’s full of unexplained breaks is a warning sign and they might disregard your application straight away.
A cover letter is your first opportunity to attract the attention of a potential employer. A good cover letter convinces the reader that you are a serious contender and that your resume is worth reading.
A meticulously crafted CV can, on occasion, secure you a job and will always improve your chances of reaching interview stage. Make sure yours ends up in the ‘yes’ tray.
If you’re to stand any chance of progressing to the interview stage, your CV needs to hook the reader within seconds.
Selection criteria are a common set of factors against which employers assess applicants for a role.