Brand Manager

Warsaw Permanent View Job Description
The Brand Manager will be responsible for the successful management of key category products portfolio. This individual will drive the brand strategy, develop and implement marketing initiatives and activities for the product line.

Updated on 10/12/2024

  • Developed and implemented marketing strategy, managed A&P budget
  • BTL/trade: POSM; catalogues, brochures, stands, etc.

About Our Client

Our client is a large organisation in the Consumer Goods industry. They are known for their commitment to quality and innovation, with a strong presence in the market.

Job Description

  • Developed and implemented marketing strategy, managed A&P budget
  • Developed, implemented, coordinated and optimize brand activations and media campaigns: -digital: website, landing pages, Facebook, Instagram, influencers, YouTube, AdWords, email marketing, ecommerce content
  • BTL/trade: POSM; catalogues, brochures, stands, etc.
  • Managed product portfolio and launches
  • Deliver product / brand presentations and trainings to sales team and key local customers
  • Monitor and analyzed market performance; prepared reports, recommendations
  • Cooperation with HQ and company's departments: sales, sales reps, finance, logistics
  • Cooperation with agencies: strategic, media, creative and production - briefed, negotiated terms of agreements, managed contracts
  • Ensure all marketing activities comply with the company's brand strategy and values.

The Successful Applicant

  • A degree in marketing or a related field.
  • Proven experience in Marketing department, in brand management or trade marketing teams, in international company
  • Strong analytical skills and data-driven thinking.
  • Excellent understanding of the full marketing mix.
  • Highly creative with the ability to think out of box.
  • Strong project management and performance measurement skills.

What's on Offer

  • Multisport card and medical care benefits.
  • Opportunity to work in a vibrant and dynamic environment in Warsaw.
  • Chance to manage an established brand on the market
  • Potential for career progression within the company.



Contact
Justyna Malinowska
Quote job ref
JN-122024-6610360

Job summary

Sector
Marketing, Agency & Digital
Sub Sector
Brand Management
Industry
FMCG (Fast Moving Consumer Goods)
Location
Warsaw
Contract Type
Permanent
Consultant name
Justyna Malinowska
Job Reference
JN-122024-6610360